Diffport — brand kit

WHAT IS IN HERE

  Logos/   The wordmark in black and white, and the mark on its own.
           All SVG, all outlined — there is no live text in any of
           them, so they render identically without our typeface
           installed.

  Icons/   Favicon, app icons at every size we ship, and the rounded
           app icon.

  Type/    Our typeface set as outlines. These are drawings of
           letters, not a font file, so they are safe to place in
           any document and will never substitute.

  Social/  The Open Graph card.

THE SHORT RULES

  Use the black wordmark on light, the white one on dark. Do not
  recolour either. Do not add a shadow, gradient, outline or stroke.
  Do not stretch, rotate, or set the mark and the wordmark at
  different scales beside each other.

  Leave clear space around the wordmark of at least the height of
  the mark itself. Do not place it below 96px wide on screen or
  25mm in print — below that the aperture in the mark closes up.

  Do not rebuild the wordmark by typing "Diffport" in our typeface.
  The spacing in the supplied file is not the default spacing.

  Diffport is one word, capital D, lowercase p. Never DiffPort.

THE COLOUR

  Ink      #101014     everything the eye reads first
  Accent   #635BFF     one accent, used sparingly
  Paper    #FFFFFF

  Provenance colours, only where authorship is being shown:
  AI #635BFF · Human #2F2F3A · Untraced #C9C9D4 (always hatched,
  never a solid fill — untraced is an absence, not a category)

QUESTIONS

  diffport.com/support
